Gain an inside look at the world of Quick Service Restaurant (QSR) marketing and the strategies behind building strong, recognizable brands in a competitive landscape. The session will explore how QSR brands craft their voice, connect with customers, and stay culturally relevant through campaigns, partnerships, and storytelling. Walk away with a deeper understanding of brand ownership and how marketers drive consistency across channels including earned and owned media, advertising, events and social media.
Light refreshments and snacks will be served.
RSVP is requested before Friday, September 12, but not required. This helps make sure there is an accurate food count.
Melodi Erdogan Brown
Brand Marketing Manager
McAlister’s Deli (GoTo Foods)
Melodi Erdogan Brown (’15, Journalism & Electronic Media) is the Brand Marketing Manager at McAlister’s Deli, part of GoTo Foods, where she leads marketing efforts to enhance brand presence and customer engagement. With a background in Public Relations, she has worked with top organizations like Aprio, a leading accounting firm, and SPANX, where she developed and executed strategic public relations campaigns.
